A.D.I Concept is a theatre company managed by a drama & theatre professional.
Its areas of specialty are as follow:
- Events Content Provider- A.D.I Concept provides contents such as drama performances or skits for functions like Dinner & Dance, Appreciation Ceremony and the likes. It also specialises in creating contents for School Assembly Shows.
- Outreach/ Educational Programmes- A.D.I Concept provides drama programmes as well as literary and public speaking workshops to students of all ages.
- Theatre Performances- A.D.I Concept stages theatre performances for the community.
The company is conceptualised in early 2012 with the following objectives in mind.
- A.D.I Concept is a company that promises to bring "Artistic" to the masses, in terms of performances and education, without the "frills". Artistic here refers to any ideas that are expressed in performances, i.e. music, dance and drama. Frills refer to the additional items or costs that are unnecessary to the performances, i.e. strobe light or smoke machines. Masses refer to the low and middle income family with a median income of $500 to $2000, inclusive of small enterprises with a workforce of less than 25.
- A.D.I Concept aims to change the perception of the masses that arts is only for the rich and privileged. Learning different cultures should not require one to pay a high price. Culture should be shared, and made easily accessible - through performances and education.
- A.D.I Concept wants to change the mind sets of parents that drama-in-education is another programme where children just play and have fun. Skills taught in speech and drama programmes are not only meant to groom their children into becoming a performer per se, but moulding them into confident, coherent and concerned citizens who can express their ideas with clarity and conviction.
In keeping A.D.I Concept on track, the company shall uphold and practise the following Mission and Vision set out.
Arts, enjoyed by everyone and anyone.
A.D.I. Concept believes in bringing "Artistic" without the frills. A.D.I Concept makes performances fun, enjoyable and easily appreciated on many levels. A.D.I Concept believes in bringing highest entertainment value without compromising cultural limitations and disregarding level of affluence.
A.D.I Concept also understands in meeting the concerns/ demands of the following key target audience:
As a parent, it is natural that you would want the best for your children. In A.D.I Concept, the programmes are developed to nurture your children not only to excel academically, but excel as a well-rounded individual. You are assured that the programmes will develop the confidence of your children and develop their performance skills as well as encouraging them to think creatively.
As mentioned, A.D.I Concept designs its programme to integrate the MOE's 21st Century Competency and adapts closely to the school curriculum.
Shows presented by A.D.I Concept are community friendly, easily understood, and promises to bring the poignant points or key messages across without the frills.
A.D.I Concept understands the constraints of having to run an event on a tight budget,and promises to provide content/ programmes for your events at affordable cost, without compromising quality and entertainment values.