A.D.I Concept is a sole proprietor managed by Adi Jamaludin.

Its areas of specialty are as follow:

The company is conceptualised in early 2012 with the following objectives in mind.

In keeping A.D.I Concept on track, the company shall uphold and practise the following Mission and Vision set out.


Arts, enjoyed by everyone.


  • A.D.I Concept believes in bringing the core of drama education to the masses.
  • A.D.I Concept makes performances fun, enjoyable and easily appreciated on many levels.
  • A.D.I Concept believes in using theatre and drama to help bridge communication between people from different cultural backgrounds.

A.D.I Concept also understands in meeting the concerns/ demands of the following key target audience: